After having tried google glasses the other day at work, my love for analogue infographics made more sense. I realized that what I call ‘Analogue infographics’ is in fact much closer to ‘Augmented Reality’ than what I thought. When I think of AR I think of Kelichi Matsuda’s video:
Back to the still image, Jose Duarte’s work hits the nail in the head:
What I like about analogue infographics is the real feeling that is maintained by adding the informational layer over a physical environment. More than just an aesthetic choice, the reason why I like physical representation of data vs digital is because they make more sense to me. Familiar shapes get recognized quicker, I get a context , a sense of scale and a general warmth that allows my brain to make meaning of what I am seeing. I love it, I wish all infographics were this much fun.