The web for startups: business online workshop


Yesterday I attended the web fuelled event in London delivered by Doug Richard. I had written a very nice looking post about it and for some reason when I uploaded the picture it deleted all the text. I have looked at all previous revision versions of the blog and it is gone. So now I don’t have any text because I moved on to doing the part two of this bootcamp: the online course that means starting a business design proccess to ensure a successful launch of a product/brand or service. This means that I will have a bunch of questions and a lot of words trying to answer to them. A little taster:

Course 1: The 10 Essential Questions

Following this straight forward business design process makes starting your business simple and efficient as it helps you sidestep problems before they occur. It helps you build a competitive enterprise around the customers you want to serve and it ensures you understand the steps you need to undertake to ensure a successful launch for your product and/or service.

10 questions strong, successful, profitable startups can answer:

  • What do we do that people need or want?
  • Who is our customer?
  • How do customers find out about our products?
  • What distribution channels should we consider?
  • How much is it worth to the customer?
  • What pricing model should we choose?
  • What kind of relationship do we want with our customers?
  • Who are we up against?
  • What do we have in common with our industry?
  • What must we be good at?

By addressing these questions you:

  • Define a product or service that “sells itself” by delivering what your customers value.
  • Discover how to reach your customers swiftly and cost effectively.
  • Learn what your customers need to hear in order to buy what you sell.
  • Identify resources that will help you sell, support and deliver your products and services.
  • Dramatically reduce the risks and costs associated with starting a business.

To learn how to answer these questions accurately and fast:

  1. Watch all the videos and read all the class summaries.
  2. Work through the course, page by page, gathering and analyzing the information you need by following the instructions we provide.
  3. Once you have answered all the questions build your business based on your plan.
  4. If you have a great deal of experience in the industry you are entering, or have already launched your business, answering these questions will be a simple process. You already have much of the information you need and will know where to get the rest.

If you are entering a new industry, or just starting your very first enterprise, these questions will take longer to answer, but every carefully considered reply will represent time and money saved.

Before you begin

Reviewing the following fundamentals will help you start your business on the right foot by putting you in the right frame of mind.

Good Business Fundamentals:

  • Not all businesses are created equal. Some enterprises are easier to build, less expensive to run, and more likely to be profitable than others. A good business is based on information, analysis and insight not speculation or opinion.
  • Not all business owners share the same goal. Some people start a business because they want to become very wealthy. Others create a business that allows them to do work they love while helping others. Still others start a business because they want to be able to work only when their kids are at school. The instructions in this course can help you build an enterprise that meets any of these needs.
  • Starting and running your business is easier if you don’t reinvent the world. Starting a new enterprise is much easier if you look for, and use, existing solutions for common problems rather than innovating new ones at every turn. People have been starting and running businesses for thousands of years, almost every need your business has can be met swiftly and cheaply by looking at how other businesses have solved the same problem.
  • You don’t have to be good at math to start a business. Running a business only requires you to understand addition, subtraction, multiplication and division. With those four fundamental arithmetic skills you can evaluate opportunities, track successes and diagnose failures. You can learn what you need to know quickly.
  • You don’t need a business plan to start a business.  You don’t need a business plan to start a business. Generally speaking, a business plan is an attractive document you prepare for investors, lenders or potential partners that gives them some understanding of your business so they can make an educated decision to support it. This course teaches you how to define and design an enterprise so it produces a profit.
  • You never need to be afraid of what data collection and analysis will tell you about your business. Sometimes entrepreneurs fail to do any market research or hard thinking about their business before they start investing lots of time into it and that is almost always a mistake. A problem identified is frequently a problem solved. The business design and development process you are engaged in is designed to give you the strong, profitable, enjoyable enterprise you have always wanted. The only way this process fails is if you decide not to engage in it.

Now that you’ve reviewed these fundamentals, it’s time to start work on getting your business up and running profitably.

More Information:


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