The goal of SheSays is to promote the work of women in the creative and digital industries.
The first speaker,Nicole Yershon, was half way through by the time I got there and then Jenni Lloyd presented Simple Minds- visualising collective thought. She is part of the collective NixonMcinnes , based in Brighton . They work with digital tools exploring the subject of social behaviour. The presentation was on television and twitter making the case that television ,since it first appeared around 1928 , had always had a communal sense to it that translated into conversation and sharing of opinions. Bringing the concept of exchange of opinions into todays television was they aim in the case study shown. BigBrother online was shown in a split screen where in one side you had the broadcasted program an on the other one a few words coming from twitter. This translates into participation from the audience and also a very powerfull way of analysing how people perceive a show .Live data moderation with simple visuals.
Katie Streton followed from Imagination, bringing forward a PR case. How the creative process works, how is it all about the costumer, about identifying profiles and adjusting the digital tools to them. It was a solid presentation and the commercial finale was surprising. They effectively answered the requirements of the brand, added a strong partnership and achieved innovative results.
‘ is an online multiplayer game played out as you travel the city with your Oyster Card. By using Oyster data we are able to show you your Tube travel, and every journey means you amass points, taking a few steps further along the way to owning London.’ www.chromaroma.com
Approaching commuting in a playfull way, Jane guided us through the issues and questions raised by the project showing how data can be represented in a fun way with sustainable and social concerns. Referring to Jane Mcgonigal and the idea of bringing gaming concepts into everyday life.
Gavin Brook from Albion agency followed. I was particularly interested in his topic ” Where digital meets the phsysical world ” because I wanted to see if his presentation would relate to the issues I am focusing on my research, and it did! How technology has evolved and become diverse and cheaper, how connectivity and integration are essential to a succefull project. Imagination, bespoke and OpenSource.
‘I’ll be talking about how the digital world is becoming more and more visible in the physical world. I’ll be covering everything from out door displays to holograms and internet enabled 50′s technology.’ http://www.gavinbrook.com/
I will add his presentation later on because there was one particular example of agumenting 50’s objects with function through arduino.
The event was strong and consistent in presenting creative work within different disciplines stating the growing importance of social media, data and innovation.
I have been quite intrigued by twitter, although I don’t use it. When I saw the article The age of Digital Stupidity, losing our minds to the web ( Prospect ) i related to Evgeny Morozov‘s view. He quotes George’s Packer article trashing twitter
‘ There’s no way for readers to be online, surfing, emailing, posting, tweeting, ( … ) without paying a high price in available time, attention span, reading comprehension, and experience of the immediately surrounding world ‘ .
I find it hard to escape the twitter tsunami that’s present everywhere and the overload of information,applications, technologies that we are exposed to in our daily lives. The more I dig on the twitter subject the more I understand that the range of uses it can have is endless and that’s probably why it’s so popular. I found this impressive Nasa twitter where you can chat to an astronaut currently in space. It can also be put to very serious positions as happened in Iran , where it was promoted to the medium of the moment. There are many different opinions on this subject , Packer vs Bilton, Why twitter will endure, Drowning in Information and How will twitter change the way we live , it’s difficult to have a clear opinion on it. If you can’t beat them join them, only then will you have the tools to do so.
So I decided to start twitting , give it a go until the end of 2010 . So far I haven’t tweeted , but I am following people and I have seen good stuff. I will keep a journal ( probably typewrited ) on how I am experiencing it )